Vol 16, Issue 2/2004

Getting your own group in the newspaper
The basics of publicity work.

Teaching well is one thing, but effectively presenting one’s own classes or special
seminars with guest teachers is something else again. Many people have difficulties when it comes to marketing themselves. Peter Hoffmann, who works for a weekly journal, gives important advice on what one should consider when aiming to use local papers as a
platform. Full information provided in good time and good-quality, clearly explained
photographic material are the essential points that decide whether an advance
announcement or a report will stand a chance of publication.

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